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How to Optimize Ecommerce Site Search for your Online Store

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  Site search is often seen by many businesses as a checklist to be checked on. Site search is becoming more important than ever as acquisition becomes harder and customer expectations are higher than ever. Companies that don't fully leverage site search are missing the opportunity. Site search can be a powerful business tool that drives sales, conversions and positive user experiences. This all depends on how you configure your site search. You can make your search a competitive advantage by carefully considering your ecommerce site search strategy. What is eCommerce site search? An eCommerce site search solution can be integrated or built-in to your online store. It matches the search terms of the user with your goods to find the product they are looking for. Site search includes faceted search, product rank, synonym management, and the search box. In certain ways, eCommerce search engines can be compared to Google search. Google searches for text and content, w...