Top Ways to make your Ecommerce Website Search Feature Convert
In comparison to other metrics, ecommerce site search is often brushed aside as one of those things that you'll work on "soon." It's not an area of high importance like landing pages or personalized emails. Making changes to improve the ecommerce search results on your website will increase conversion rates and can also result in happier customers who are more likely to return to purchase more items and are willing to share their experience with others. How can you enhance your website's search engine to provide more than just deliver results? Look at the ways these retailers are making their search more user-focused, customizable and engaging: 1. Focusing on the Search Bar The search bar itself is the first step of the process, but it is often a neglected part of this conversion piece. Making it an alternative color to the color scheme of your website is one way to draw the attention of users. The inclusion of text within the box, for exa...